Task 1 - Advertising Sectors

Task 2-Target Audience

Task 4

Narrative:

Broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media. With JD sports the main objective is to promote new deals of new upcoming/current products to their target audience 12 –20+. So, with this advert its very important they entice their target audience in as many ways as possible. For instance, within the advert JD sports display the fact that there is the shop is diverse with the promotion of women and men clothing. The narrative is very clear to the audience and gives a vivid description to the viewers

Visual Imagery:

As for broadcasting advertisement its very important that the visual imagery is appealing to the specific target audience to entice them to the advertised product . In this advertisement the use of celebrity endorsement is used to appeal to the viewers more. A celebrity endorsement is a marketing tactic that increases brand exposure. It is a method of increasing brand trust and visibility as it will enable the viewers to be more comfortable wearing the brands products. Celebrities such as Jesse Lingard are considered influential to viewers within this brands target audience. Celebrities are well-known individuals, and a celebrity endorsement can help a brand stand out from the crowd.

Verbal:

In this broadcasting advertisement the use of hashtag being "JDComesAlive" is a nice way to separate the brand from competitors allowing the viewers to easily access your advert . Hashtags are vital on social media because they help people find your content. Using relevant hashtags helps your content be found and drives traffic to your material, increasing views, likes, and shares.

Order of Information:

With this particular advert I believe the order of information could have been more effective and knowledgeable to the target audience providing information of sales of products, prices of products and what products they are trying to introduce. this was slightly touched when all the celebrities were wearing specific tracksuits to promote.

Task 5

Parody

an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

Pastiche

Pastiche is a creative work that imitates another author or genre. It's a way of paying respect, or honor, to great works of the past.

Satire

Satire is a literary genre that employs humor when making commentary on individuals or activities and their perceived vices, shortcomings, or mistakes

Parody

Pastiche

Satire

Pathos

Pathos is the persuasive technique that appeals to an audience through emotions. Pathos advertisement techniques invoke the senses, memory, nostalgia, or shared experience. Pathos examples pull at the heartstrings and make the audience fee

Logos

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man. Logos appeals to the audience's reason, building up logical arguments.

Ethos

Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree: "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Donald Gunn Theory

Newspaper. Newspaper advertising can promote your business to a wide range of customers
Magazine. Advertising in a specialist magazine can reach your target market quickly and easily
Radio - the transmission and reception of electromagnetic waves of radio frequency, especially those carrying sound messages.
Television - a system for converting visual images (with sound) into electrical signals, transmitting them by radio or other means, and displaying them electronically on a screen
Directories - book or website listing individuals or organizations alphabetically or thematically with details such as names, addresses, and phone numbers
Outdoor , transit - It typically consists of any advertising seen outside of the home, and is primarily grouped into a few specific categories
Direct mail - Direct mail is a type of advertising medium in which messages are sent to target customers through the mail.
catalogues
leaflets - A leaflet is a small sheet of printed paper that puts across a short message clearly and concisely. Businesses use leaflets to advertise their products and services.
Online

Leaflet

Amongst the many theories that Donald Gunn displays I feel as though one of the effective sources of advertisement is leaflets. I say this because Leaflets, when done correctly, are visually appealing and include essential information about the company or product. As long as paper is utilized, leaflets will never be outdated and will continue to be an excellent marketing tool. In judgment to the image the order of information is very visible and clear the the target audience whilst displaying the products of promotion vivid to the audience elaborating the main case of advertisement whilst targeting their specific target demographic

Television

Broadcast television is still an efficient means for advertisers to reach a huge number of people. With broadcast channels available in 99 percent of households, you may tailor your advertisement to air during specified programmers (TV shows), to specific age groups, and inside specific DMAs (think large geographic regions) and in this specific type of advertisement its targeted their specified demographic by the involvement of celebrity endorsement to effectively attract viewers on the product whilst also adding onto the mass audience building trust within the brand just through the use of television advertisment

Magazine

Magazine advertising allows companies to achieve high-impact visual coverage of their brand in front of a relevant and interested audience. Magazines include a wide range of general and specialized themes and locations, allowing your company to target customers with specific interests and demographics. The ability to deliver high-impact messages is a fundamental benefit of magazines over newspapers as a print medium. Full-page magazine advertising with lots of color and visual images may draw people in and improve the visual presentation of your items. Magazines often have a glossy appearance and full-color spreads. As you can see with the font style its very easy for the viewers to read and clear to see with the element of a visual image to support the narrative of the magazine. I believe this is effective as its direct and straight forward with what they want to advertise

Direct Mail

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020. According to the DMA, direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists. This is deemed to be a good and effective way to advertise as the advertisement is going straight to your doorstep

Core Assessment

Broadcast Advertisement

For my Core Assessment i've been asked to analyze three of the main sources of advertisement which are broadcasting advertisement, Print advertisement and Web advertisement. Broadcast advertising is radio, television, and Internet advertising. Broadcast advertising is radio, television, and Internet advertising , Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience. Web advertising is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. With all these forms of advertisement i've made sure to use the same brand and see how the brand adapt to the form of advertisement

Print Advertisement

Web Advertisement

Adidas Mo Salah- Broadcast Advertisement

Finding-the-Best-Narrator-For-Your-Next-Commercial-voice-actor-recording-scaled.jpeg

Through research i've found out that Adi Dassler started adidas on August 18, 1949 because he wanted to make a difference in athlete performance. 70 years later, adidas has made an impact not only on sport and athletes, but on fashion, music, culture, sustainability and beyond adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company's product portfolio includes footwear, apparel and hardware such as bags, bats and balls. It markets products under adidas brand. With this particular advert the displays many advantages to boost the brand recognition to their specified demographic and beyond. Adidas uses a diversified targeting technique to reach out to young adults, adults, and kids who are interested in fitness and sports. Although it caters to consumers aged 13 to 40, the majority of its customers are between the ages of 15 and 30, and are from the upper middle class or the luxury class. Knowing that Adidas' competitors (e.g Nike, Puma, and Under Armour) target the same audience Adidas us methods to attract the highest volume of audience. For instance, you can see in this advertisement Adidas uses one of the best footballers in the world to promote their brand in a brighter light this is described as celebrity endorsement. The celebrity endorsement is a three-way relationship method used by companies to connecting the star which in this case is Mo Salah, the product and us being the viewers, and the internet has worked to draw all of its participants closer and closer together. The use of celebrity endorsement enhances the brand and audience relationship developing the trust so consumers can feel comfortable wearing their products as their most favoured celebrity has given approval by being one to wear the product.

The narrative of this advert is to promote Mo Salah as a person and a footballer whilst bringing to the light the brand. The build of narrative for an advert is very crucial to the progression of the advert as it displays a direct message to the audience so they can have a good understanding of what the company is trying to navigate to the viewers. In the beginning of the advertisement the camera enters at an birds eye view to capture the players within the cage playing football with the title "Mohammed Salah Nargrig Egypt" this provides a clear message of the narrative of the advert. The font style used to illustrate this is very bold and white, this makes it easier and vivid for the audience to know exactly what the adverts about .In continuation to the advert we can see clips of Salah playing in memorable matches. The tracking shot is used to follow Salah whilst on the ball. However, the main reasoning for this is to cleverly show Salah wearing adidas sponsored kits from teams such as Basel. On the other hand, Mo Salah currently plays for Liverpool who are sponsored by their biggest competitors "Nike" by in this advert they used different angles to remove the sight of the nike sign. This is a strategic move to push away competitors and decrease the increase of audience. Furthermore, Adidas also displayed to their viewers that it's a diverse company and that they cater to both males and females as in the advert it exhibits both genders playing the sport of football which is known to be a diverse sport for all.

The visual imagery supports the narrative very well properly showing the genre of the advert which is primarily sports in the field of football. We can see various clips of both Mo Salah and other players playing football. This is visually appealing to their target audience as through research the company has found out this is what their audience is most interested in. Even with the visual imagery of small segments showing the adidas sign increase the brand name for other unfamiliar audiences.

Verbal use within an advert is critical to the attraction of the advert. As we can hear the advert has a narrator which is known to be described as a voice over translation, regardless of technique, this has evident advantages over subtitles or transcripts as its easier to understand . Voice over translation can ensure that mood, tone, and other indirect messages are kept in addition to presenting information in a much clearer and more authentic manner. The narrator speaks clearly helping to tell the audience specific plot points that you want them to know.

Adidas-Web Advertisement

Web advertisement is a form of advertisement which is mainly used to promote company's product through the internet to cater to many platform users. In this case, Adidas use this form of advertisement to allow their audience to purchase their products through their website whilst displaying other product which could entice consumers to purchase to. There's deemed to be many advantages for Adidas with this form of advertisement to increase their brand recognition for consumers outside their target audience. An example of this is keeping the relationship with the company and consumers going into a positive direction as it makes it possible to stay in contact with these valued customers. Another example is the ability to gain instant feedback from customers as this allows the company to know the positives and negatives of the e-commerce and how they can develop the website into something more suitable for the customers.

With this type of advertisement there wasn't as much to analyze in comparison to the broadcasting advertisement video where there was more elements (e.g. narrative ,verbal ,visual imagery). However, the reasoning behind this is due to the fact that this sort of advertisement is clear and precise for the audience to grasp.

With this particular advertisement from adidas I could analyze that they implemented the use of split screens to show different avenues of product to promote to the audience. This method is good for web advertisement as i caters is to many customers as they've acknowledged that the company is diverse and they may prefer different items to others so displaying three different forms of products allows customers to view items that they do prefer. In addition to this Adidas have also taken to knowledge that appealing to the audience is very important, and the fact that they used motion pictures to further promote their products is a good way of doing so. This method could build customer trust as it increases the consumers confidence because they will feel that the company takes time and care in promoting to the viewers. The use of effects is another way in which the company have used to entice the audience even more to their products, this will increase the interest from the audience as it keeps them intrigued because its fascinating to look at whilst staying in line with the main objective of promoting the products.

Print Advertisement

Print advertising means advertisements that are printed on hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience. There are many benefits to the use of print advertisement. For instance, If you buy an advert in a magazine with a big circulation, you increase the likelihood that you will reach a wide audience. Continuing on from the company adidas i've decided to chose of of their most known print advertisement in the sport of basketball. There are numerous way Adidas have implemented different marketing strategies to allow this sort of advertisement noticeable to their target audience . A very noticeable strategy that they've used is celebrity endorsement , A celebrity endorsement can help a company gain credibility and reach new customers. The celebrity impact refers to a person's ability to influence others. companies such as Adidas and their competitors Nike might take advantage of the celebrity's clout and influence to promote their own goods and services. Celebrities may help a brand gain reputation and glamor due to their popularity to audiences. This is critical in the growth of the company as this allows consumers to feel more comfortable wearing their products whilst keeping customers interested and wanting more. With this print advertisement the use of colour played a vital role in the attraction that it has drawn to the audience. The colour red is mainly inspired from the basketball kit thats worn by the "Derek Rose".Red is associated with the heat of energy, passion and love. We “see red” when we're angry and it's also the colour of blood, power and danger, making it a powerful colour in branding. In addition, the font style also compliments well with the colour scheme of the print advert also. Having very simple and clear font style allows the audience the have a better understanding on what the advertisement is based on. The fonts add value to the text bring out a illustration to the context. It helps readers to perceive information from the text. The correct choice of color, font and text size can prove to be vital for attracting your target audience.The fonts add value to the text. It helps the audience to perceive information from the text whilst gaining visual understanding from the images. The correct choice of color, font and text size can prove to be vital for attracting your target audience. Logos serve as identifiers to whatever advertisement thats used. The use of logos are the symbol that customers use to distinguish the differences between different brand. Companies want their target audience to immediately associate the sight of their logo with memories of what your firm does and, more crucially, how it makes them feel. The adidas logo has developed into one of the biggest logos in the world denouncing other competitors.

Task 6 - Fashion Advertisement

This category genre of print magazine is designer fashion. a magazine that specialises in fashion. Fashion magazines dictate that style is about individuality. As we can see above theres three separate designer fashion magazines , Dior, Gucci, and Balenciaga. Christian Dior SE, commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault .Gucci is an Italian luxury brand of fashion, clothing and leather goods and one of the current highest-selling Italian brands. Balenciaga is most known for revolutionising unisex fashion with never-before-seen shapes in the mid-20th century, such as the “ballroom hems” of the early 1950s, the semi-fit lines of the mid-50. through observation of designer magazines i've noticed that modernisation and community rely heavily on magazines. They are the social glue that binds people who would never meet face to face otherwise, allowing readers to receive and respond to the same cultural messages at the same time as viewing the models and clothing-line , in certain cases, motivating readers to participate in common cultural projects are essential to the development of magazines .

With these three magazines i've noticed that all have some sort of similarities. One unique thing that i've noticed is the use of colours. As i've noticed that the cover of a magazine is the key selling point, it's critical to choose a colour that complements the main feature photograph. The header and text elements complement the photos, making it appear more colourful and striking against the backdrop colours. For the first magazine we can see the dominate colours that are see are black , white and grey. Black is a prominent retail colour. The colour black is associated with mystery, power, elegance, and refinement in colour psychology. Colour meaning, on the other hand, can elicit negative feelings such as grief and wrath. Black has been utilised in the logos of several fashion retailers. Black is also a common font colour since it is simple to read. To achieve a certain tone or consistency on their website, some firms pick black and white photography for lifestyle banner graphics or icons. Grey is the colour of neutrality and balance in colour psychology in judgment to my research. Its colour meaning is most likely derived from the fact that it is a shade between white and black.

Looking at all the above magazines that they have similarities in regards to the models that they use to present the clothing as it is. Fashion models promote clothing and accessory brands at fashion events and in magazines and digital media. Within this industry it is very important to have models to display your work . Online retailers have found that straight-forward, front-facing model images, paired alongside an average of five detail shots, encourage purchases from consumers . Brands sell a story to their customers with styling products on models. With the three images we can see a noticeable reference with how models will pose for designer products in comparison to sport magazines .

Task 7

Interview

What makes a product appealing to a general audience?

The design and colour scheme are deemed to be a very important aspect in regards to how appealing product is to the general audience.
2) The branding affect your opinion of a product? Why?
I partially agree, because the brand of the product does not make a product look better or worse but the brand does have an impact on how the audience perceives the product
3) Does the colour scheme matter when deciding to buy a product? Why?
Yes, because the colour scheme is what makes the product stand out and catch the audiences attention
4) Does a product have to follow the current fashion trends to be appealing? Why?

Not really, if I like the product then I’ll buy it , I don’t really like following trends if I like something ill buy it no matter what it is

5) When seeing an advert, are you more likely to buy a product if a celerity is in the advert? Why?

Yes, because it gives me confidence to wear the product

Learning Aim B

Learning Aim C

Evaluation

Throughout my process of creating this image I believe I created a mask for ‘russi&russio’ was very relevant to the target audience for this advert type was for young people aged 16-24. For the creation of my mask, I used the image of the subject model to wear the mask to promote to the target audience so as I had knowledge of this, I went onto make a mask that catches the audience’s attention with the addition on trying to align with the latest trend within this particular demographic. I did this by looking at secondary images that advertise a mask to give me a rough idea of what I wanted to create. For instance, I looked at businesses like ‘Trapstar’ which supported my idea of how I would like this mask to be developed, by placing the logo type on the side of the mask is something that is considered as trendy within this age demographic. In addition to this I also investigated the colour scheme that I would like to use. The colour red has a range of symbolic meanings through many different cultures, including life, health, vigour, war, courage, anger, love and religious fervour. The common thread is that all these require passion, whilst the colour black This colour is used to represent power & elegance which I believed to be relatable to the younger generation. And with the combination of the two I believed it would have attracted the audience more than if they weren’t included.

When developing my advert, I had to make sure that it has relation to mise-en-scene. Mise-en-scene is the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film. Having this knowledge introduced me to making the NVC of the advert a prime aspect to the creation of the mask. Due to my research, I found out that any adverts involving masks such as balaclavas the NVC shows that the subject image is very stern and serious which I then went onto implementing in my own advert. On the other hand, I believe in the development of my mask I feel I could have done a bit more with my NVC and do things that will allow the audience to see more than just seriousness. With the costume of the customer, I wanted to enforce a casual look to link with the theme.

My advertisement can be circulated and seen in a variety of ways, in addition to coming across it. I designed the advertisement in such a way that it would be simple to share in a variety of ways, the most common of which is through social media. Because the majority, if not all, of the target audience has at least one social media account, I decided to do so. This means that my advertisement will be seen by a large portion of the target population. Potential audience consumption risks include the following: my advertisement may appear too crowded when compared to other fashion brands, making it appear less professional; additionally, the overall theme is not something typically seen in a fashion advertisement, which tends to be more professional and plainer.