Learning Aim A
prezi.com/view/4v3IX0Jh0RfOGBx7xcwq/
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https://editor.wix.com/html/editor/web/renderer/edit/dcea1c56-3799-4830-9f59-aa447a9bc045?metaSiteId=44c9715f-ea9b-4647-905c-7f53ec341ac8https://editor.wix.com/html/editor/web/renderer/edit/dcea1c56-3799-4830-9f59-aa447a9bc045?metaSiteId=44c9715f-ea9b-4647-905c-7f53ec341ac8
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LAB
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color scheme : Through my research on what makes a website successful I've found out that the colour scheme plays an important part in assisting users in navigating across the site, directing them through the material easily and swiftly. Color also aids in the creation of a content hierarchy by drawing attention to important information and calls to action. In this case , I've established that the main colors that i'm going to use are black and pink . This is due to the style genre this artist is like and i want both genre of music and color too match . The color black is employed orthophemistically but not euphemistically, and carries dysphemistic meanings more frequently than other colours. It's frequently associated with things such darkness (night), death, decay, and wicked activities. Though it can be orthophemism, black has been used dysphemistically to describe human skin color. Pink, for example, is regarded to be a soothing colour that symbolises love, kindness, and femininity. Many people instinctively think of the color as being feminine and girly.
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The font style which i decided to choose was the 10th font style. I say this because it supports the narrative of soul/rnb which is the genre that I chose my artist to be in. This particular font has serif font which is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. This is relatable to my artist as it implies to the audience that she has a high amount of class about herself and it also support the fact that she takes care in her music and wants to create the best for her fans.
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Radio Script
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VO; I PRESENT TO YOU GRAMMY NOMINATED SUPERSTAR FROM THE ALBUM THE COLDEST SUMMER NYLA AUTUMN
M; MUSIC (WHAT THAT SPEED BOUT) PLAYS FOR 7 SECONDS
VO; NYLA SUTUMN GIVES US A SNEAK PEAK ON HER ANTICIPATED ALBUM
M; MUSIC CONTINUES PLAYING FOR 7 SECONDS
VO; NYLA AUTUMN BRINGS HER 7TH ALBUM OF HER MUSIC CAREER LIFE'S A BLUR SPONSORED BY PRETTYLITTLETHING MAKE SURE YOU PRE-ORDER THE ALBUM ON APPLE MUSIC ON FEBRUARY 14TH 2021 -
TV Script
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How does it feel to be nominated for not only 1 but 2 Grammys awards?
Would you consider collaborating with Nicki Minaj again?
How was the process of creating The Coldest Summer
What have you got coming up next
Are you considering doing a world tour as your fans have grown quickly with the short tie in your fame
How does it feel coming up from the bottom and rising quickly to stardom
When did you start singing and was this always something you wanted to do
Would you consider doing a collaboration album with Summer walker as your styles are very similar yet so different
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LEARNING AIM B
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Unit 6- Survey Pop/Rap
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R&B-: Contemporary R&B is a music genre that combines rhythm and blues with elements of pop, soul, funk, hip hop and electronic music . As of late, contemporary R&B rhythms are being combined with elements of hip hop and pop music . This category was one of the first created and has been given out since the award's conception in 1990. R. Kelly holds the record for most wins in this category with four.
How do artists from this genre normally promote themselves? - As writers and producers of their own material, a majority of new-gen R&b artists can also promote their music in the palm of their hand through streaming apps such as Spotify and Apple music . In addition , artists within this genre can promote their music through social media as their target audience are mostly going to keep up to date with things via social media like Snapchat and Media -
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I undertook a survey collecting other people opinions on questions i created to gain a better insight on what people think about certain things with the genre Pop/Rap. Here we have the first question of the survey asking if people enjoyed music within the genre Pop/Rap. I received multiple answers describing different views on what people think . Getting back this information I understood that the majority of people enjoyed listening to this genre. This is a crucial question to have as it helps me progress faster with my artist as we already have the upper hand in people enjoying the genre already making it easier to gain attention than if they did not enjoyed it . A negative to this was that people wasn't clear in why they enjoyed this genre which could have been a positive for me and the team to obtain a deeper understanding on their main views on the genre. What I could have done better to do that is make my question more clearer to the audience so I could gain this information and apply it into developing my artist.
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I then went onto trying to gather people's opinions on certain artist who have a very popular following within this genre . Gathering this type of information is important as I want to be able to dissect the specific reasons as to why people will choose one artist to another. In this instance , Nicki Minaj had the highest amount of votes surpassing the 50% mark suggesting to me that nicki minaj's following is very strong where Cardi b only surpassed the 10% mark suggesting her following is not as strong as Nicki's implying that theres thing that Cardi b has to change to improve as an artist . In addition to this I also added Megan Thee Stallion among these artist as she is another artist who has broken through this particular genre which has lead her to surpass the 30%. Gaining this information has helped me understand what type of artist young females aging from 16 to late 20s enjoy most.
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Here we have the responses of why the believe the artist the chose in the previous question is there favorite. We can see that we gathered mix opinions as some people believe that the female artist in the previous question weren't considered the best as we can see someone commented "She is average" whilst others considered their there favourite artist out of the three as a "Female rap legend".
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Campaign survey
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As we can see here 100% of the individuals that answered he survey believed that the campaign was successful enough to help promote the artist album release . This indicates to me that I organised and arranged the planning of the campaign correctly to target the audience and catch their eye from the very beginning. This is a positive as it shows that the release of the album will be successful.
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Question 2 asks if the viewers believe if the campaign supported the genre effectively. With the genre being Rnb I believe that I effectively shown throughout the campaigning if the artist Nyla Autumn I was able to showcase the genre through various ways. Which is then shown through the responses collected both being either strongly agree or agree. The majority of the responses were Strongly agree this illustrates to me that the campaign had a big effect in vividly displaying the genre of the artist.
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The podcast was to further promote the release of Nyla Autumns album 'The Coldest Summer' were I interviewed Nyla Autumn asking a series of questions which I believed would attract the attention of the specific target audience. With the responses gathered I've seen that the viewers enjoyed the podcast with statistics showing that 58.33% of the responses were strongly agree showing that the podcast had a big influence in attracting the subjected target audience
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The colour scheme of the website shows that people had a mix opinion on how the layout of colour was used to entice audiences. With the statistics gathered I've seen that the the top three choices were A moderate amount , A lot and A great deal with a great deal reaching up to 50% of the votes . This shows that the colour scheme wasn't were I needed it to be as the objective was to get the percentage of ' A great deal' to around the 70-80 mark. This shows that this part of the campaign was lacking and I should work on the importance of colour when it comes to attracting target audiences of 16-25.
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Question 5 was specifically trying to see if the font style used was effective enough with the genre of Rnb. With the primary research collected i've seen that a huge majority of people believed that the font style matched with the genre. This is considered good for me as font style are a very good way in bringing more attention to my campaign which is seen as a advantage as it increases the recognition of my artist which could proliferate the sales in the album .
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With this I wanted to see how my overall website did and wanted to see if my target audience believed if it was good quality. With this I asked the viewers to rate the full website out of 10 with 1 being terrible and 10 being outstanding. As you can see the vast majority of the votes were ranking from 7-10 . This specifies that the website as a whole was engaging to the viewers which I wanted to do .
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The brief was given to us to help guide the narrative of creating a website. Showing the viewers the brief I wanted them to analyse if my campaign matched the brief . The responses show that 50% of the viewers thought I achieved the brief with strongly agreeing with the question whereas 50% thought that the could just agree with the statement . This shows that I followed the brief correctly and stayed on task to create a good campaign.
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With this I wanted the viewers to to tell me if the campaign needed any improvements . With doing this this allows me to see what I needed to improve anything this has its positives as it would help me for future campaigns gaining a deeper knowledge with the needs and wants the target audience. With this we can see that the the majority of the votes was split between yes and no .
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And finally , with the last question I wanted to see if the campaigning of the album was enough for the viewers to purchase. 100% of the responses were voted yes meaning that the campaigning of the album release was a success as we can see people would have been invested in the album because of the campaign.
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Review on Campaign
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Based on the responses from my interviews and surveys I can suggest that my campaign was a success. During my development of my campaign I had a rough idea in how I wanted to direct the way a presented the artist 'Nyla Autumn'. But before I proceeded doing that I made sure that I get to obtain some information from the audience so my campaign could fit similar to he audiences preference . So I conducted a survey of up to ten questions on the look of my website to check on improvements or what they enjoyed about the website. I'm going to narrow down the ten questions to the three most important question which helped in the improvement of my website. 'Do you feel like the podcast was relatable to the target audience' 58% of the people that participated in my survey strongly agreed with the statement whereas 41% of the people that participated in my survey agreed with the statement. This showed me that implementing the podcast into the website was on of the was in which i believe my campaign was such a success. I say this because podcast are delivered digitally they eliminate many costs associated with other forms of communication including postage, printing, and paper, This gives a much easier way for viewers to access both the podcast and the website . Through my research I've found out that podcasts stimulate mental imagery more intensely than watching or reading, and cause listeners to have to pay more attention to the artist i'm promoting.
'Do you think my website requires any improvements' 50% of the people that participate with the survey agreed with the statement whereas 50% of the participants disagreed with the statement. This has allowed me to see what more needs to be improved with my website and how can i make it more interesting for the viewers
'Would you purchase the album withe content you've shown' 100% of my participants agreed with the statement , This showed me that i made the right measures to entice the audience into being more excited for the album. I do believe that the shop section was what brought the most success in the progression of my campaign as my target audience where targeted directly with the latest clothing out right now with the addition of the artists brand on the items also giving a brief description on the items material. In addition, before creating the products on Photoshop i firstly began draw drafts to have a rough idea on what i'm going to produce . For instance, 'The Rose Bag' i designed as a drawn draft to guide me in how i would want the bag to look like . Knowing that roses symbolize of purity, loyalty, and innocence and as my target audience are mainly girls i feel that this would have brought a better attention to the product and the others around it which I believe I was able to do that . In addition, also did a drawn draft to ' The Autumn Tee' where I displayed my ideas to create a t-shirt which will be presentable to the target audience -
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